They would not confirm or deny, saying only, “All information about Spotify’s plans for HiFi can be found on our blog, For the Record. Digital Trends reached out to our Spotify contacts to verify if the animation was theirs. The video of the animation has since been uploaded to YouTube.

The video - spotted first by WhatHiFi? - looks like it’s designed to take Spotify mobile app users through the quick process of understanding what Spotify HiFi is, how it works, and how to know if they’re actually getting the higher-quality lossless audio stream on their device. Late last week, Reddit user Nickx000x posted a video to the Spotify subreddit that appears to show an introductory animation for Spotify HiFi. At the time, the streaming music company was silent regarding pricing or the potential timing for the new tier’s debut, but a recently spotted video suggests it could happen imminently. In February, Spotify announced its ambitions to join the increasingly popular lossless audio space with a new subscription tier called Spotify HiFi.

Spotify hifi streaming coming